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Ruiqi Chen 
Ruiqi Chen
News Editor at LinkedIn
Published Apr 30, 2024
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Games have brought people together for centuries, and LinkedIn is joining in on the fun. LinkedIn News is introducing three games — Pinpoint, Queens and Crossclimb — that aim to spark conversations and friendly competition among professionals around the world.Word games in particular have onlygrown in popularitysince the first “word-cross” puzzle was introduced 111 years ago, with a projected annual growth rate of 8.61%.
- Pinpoint is a word association game where you try to guess the common category for a set of clues.
- Queens is a logic game that challenges players to fill each row, column and colored region in the grid with a “queen” – but none can touch each other.
- Crossclimb uses trivia to create a word ladder that will unlock two final clues.
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Daniel Roth
Editor in Chief, VP at LinkedIn / This is Working podcast and series host
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Bringing Professionals Together with Games Daniel Roth on LinkedInOk, this is a blast to announce: Today we’re launching games on LinkedIn. For the last month, I’ve been testing out the team’s amazing creation and I can’t think of a product that has been more fun to put through its paces. This suite of once-per-day, fast, thinking-oriented games — Crossclimb, Pinpoint, and Queens — is now how I start my morning. That's quickly followed by a check of the leaderboards and a slew of message to my colleagues to showcase my amazing — and, uh, less so — scores.I have a feeling you’re going to be doing the same. Ping me after you play, and let me know what you think. Let the games begin!
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Mark Cai
Mark Cai is an Influencer
Enterprise Influencer Relations @ NVIDIA | Creating business content on esports, gaming, and influencers
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LinkedIn has launched gaming on its platform - here’s what you need to know:🔸 Three puzzle games - Pinpoint, Queens, and Crossclimb - are being added to mobile & desktop.🔹 Each game will be playable once per day with users getting access to metrics like high score and daily streak after completion.🔸 These games are free currently and the addition of games onto the platform seems to be a way to engage users further.So you may be asking: what is each game like?🔹 Pinpoint is a word association game that reveals 5 words for user to guess the category that the words fit into - objective is to have the fewest guesses for the correct category.🔸 Queens is like sudoku without numbers, placing queens on a grid so that no queens touch each other and there is a single queen in each row.🔹 Crossclimb is a trivia wordplay combo that gives users a word as a starting point, and each progressive word changes by just one letter. Some responses are supportive of this addition, citing how organizations like The New York Times are doing this or how this brings professionals together. Other responses call out how LinkedIn is a site for job searching and networking, with this gaming feature potentially being a distraction from the original purpose of LinkedIn.Curious to hear everyone’s thoughts on this and how more mainstream platforms are engaging with games.Follow #MoreMark for #Business content in #Gaming, #Esports, and #Creators!
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Charmi Mehta
Manager at Deloitte Consulting | Cornell
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LinkedIn just launched Games on their platform today! Have you played all 3 games - Crossclimb, Queens, and Pinpoint? I sure have, and the user experience is definitely worth trying out. You might be wondering why a professional network social media platform would introduce games. Well, LinkedIn is aiming to increase user engagement, strengthen connections, and appeal to a wider audience. As an active user of The New York Times Game, I couldn't help but notice the similarities between the two apps. Both focus on puzzles and brain teasers that are quick and playable, with an emphasis on social sharing. However, there is a difference in goals between the two apps. LinkedIn emphasizes using games to strengthen professional connections, while The New York Times prioritizes entertainment and mental stimulation. Overall, I'm excited to see how these new games will impact the LinkedIn community and help us all stay connected while having some fun.
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Jason Feifer
Jason Feifer is an Influencer
Editor in Chief of Entrepreneur Magazine
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LinkedIn just launched GAMES!They debuted three of them today:Crossclimb, a trivia game: https://lnkd.in/gSq-k-wTQueens, a logic game: https://lnkd.in/giAm82FKPinpoint, a word game: https://lnkd.in/gtZBdZDrMaybe you think: "What does LinkedIn have to do with games?"People might have wondered that about the New York Times too — but games are one of its strongest growth areas. The NYT Games app was downloaded 10 million times last year.The way I see it, companies don't just create products and services. They create *experiences* —and if they understand their customer well enough, they can and should always find new ways to expand that experience.Now we'll see if intellect-based games becomes a meaningful part of LinkedIn!If you play any of these, let me know what you think. I'm just trying them now.
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Phil Ranta
Phil Ranta is an Influencer
COO, Fixated - Digital Media Veteran / Building Digital Businesses, Moving Culture
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LinkedIn is the latest company to get in on gaming theverge.comGames ABSOLUTELY belong on LinkedIn.And these three are pretty perfect for the brand.As the New York Times discovered and turned into a $280m annual revenue business, when you build an audience seeking knowledge, testing intelligence is a natural.With LinkedIn, they built in a dynamic where colleges are competing with their alumni base for the highest scores.U of M is number 2 already. Let’s pick up the pace, Wolverines!It’s a fun, breezy way for LinkedIn to get users coming back to test their knowledge, continue their ‘streak’, and have a light social competition.Casual gaming is a powerhouse. Just look at the $80b+ annual revenue of mobile games.In short, pretty much every publishing brand could benefit from incorporating games that fit their audience.Just talk to Eric Berman at Lil Snack about the potential.Or Falk Maschitzki at doublejack.club.Or Chris Heatherly who has plenty of great hot takes on the future of gaming.Games are the secret code to habituation, retention, and revenue.Will you be playing?#linkedin #gaming #socialmedia
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Lia Haberman
Lia Haberman is an Influencer
Creator Economy Expert | Advisor | Educator
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LinkedIn just launched Games. This one’s a bit of a head scratcher for me but the team addressed this… “Every year, we study the world's best workplaces. Turns out, one of the best ways to deepen and reigniterelationships at work is simply by having fun together.”What do you think - will games be a part of your time spent on LinkedIn?
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Swaroop, ACC, SHRM-SCP
Swaroop, ACC, SHRM-SCP is an Influencer
Strategic HR, Coaching, Careers #TraceYourMastery
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This is a game changerLinkedIn just introduced games — I mean like proper online games, on its platform, where its stated vision is to "create economic opportunity for every member of the global workforce"But, are you wondering why this is being done?Here is what Daniel Roth mentioned in his just published blog:"Our goal at LinkedIn is to continue to find ways to bring professionals together to stay informed and connected. That's why starting today, we're weaving thinking-oriented games directly into the LinkedIn experience. We want to give people a way to exercise their brains while taking a quick break, but also give people a reason to connect with others. We hope that these games spark banter, conversations, and even a healthy bit of competition among professionals around the world."So they started with 3 games already — I tried all three of them, found 2 of them to be easy and the 3rd one a bit tough (can you guess which is that?)Interestingly, you will be able to play each game only once a day and at the same time see who else in your connections played that day on that day — hmmm... not a bad idea and then there are going to be these obvious leaderboards for "friendly rivalry", uff no!!!A bold attempt I must say but I really like the way how this is being positioned overall by saying that "Games, knowledge, and news have always gone together" — now I am really looking forward to see how this will play out, especially from the point of view of companiesOverall, I am very certain that the users' time spent on LinkedIn will shoot up both in the short term and in the long term, provided the feature is retained by the platform and updated continuously based on the feedback.Lastly, thank you Lakshman Somasundaram for the deep dives Ok, it is your turn now. What do you think about #LinkedInGames?Let me know in the comments!!
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Bobby Umar commented on this
Daniel Roth
Editor in Chief, VP at LinkedIn / This is Working podcast and series host
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Bringing Professionals Together with Games Daniel Roth on LinkedInOk, this is a blast to announce: Today we’re launching games on LinkedIn. For the last month, I’ve been testing out the team’s amazing creation and I can’t think of a product that has been more fun to put through its paces. This suite of once-per-day, fast, thinking-oriented games — Crossclimb, Pinpoint, and Queens — is now how I start my morning. That's quickly followed by a check of the leaderboards and a slew of message to my colleagues to showcase my amazing — and, uh, less so — scores.I have a feeling you’re going to be doing the same. Ping me after you play, and let me know what you think. Let the games begin!
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Like CommentBobby Umar
I land you a TEDx Talk Guaranteed | Keynote Speaker, Trainer & Coach | Expert in Thought Leadership, Personal Branding, Storytelling, Digital Presence | LinkedIn Top Voice | 5x TEDx & Inc Magazine Top 100 Speaker |💜Cher
Like I have always said, the workplace and even business conferences are places where professionals and colleagues engage in personal conversations, storytelling and fun games. So for those who don't see this as a natural evolution of this digital platform, well you probably aren't as engaging in the workplace or at the business conference. Well done LinkedIn! Just played the Cross Climb and did it in 1:17. Anyone want to beat that?
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Patrick Shea-Stamford
Senior Creator Manager at LinkedIn | Collaborating with the Biggest Entrepreneurs, Founders, and Thought Leaders
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Introducing Games on LinkedIn 🧩A new way to connect and engage with others on the platform What is it?Starting with 3 games — Crossclimb, Pinpoint, and Queens and brought to you by LinkedIn NewsWhere do I find them?You can find the games in the News module on your LinkedIn homepage, in the My Network tab, or at linkedin.com/games. You’ll be able to play each game once a day, see other connections who have played that day and engage in some friendly rivalry with leaderboardsLinkedIn News will kick off a daily conversation to bring people together to talk about the games. Check out more details in the commentsHave you tried them yet?
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