Magnolia Bakery’s Cupcakes Recipe (2024)

By Susan Campos

Magnolia Bakery’s Cupcakes Recipe (1)

Total Time
About 45 minutes
Rating
5(3,048)
Notes
Read community notes

You don't have to wait in line. You can make the famous West Village bakery's cupcakes at home. Don't forget the icing!

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Ingredients

Yield:24 cupcakes

  • 1cup (2 sticks) of unsalted butter, softened, plus extra for greasing pans
  • cups all-purpose flour, plus extra for dusting pans
  • cups self-rising flour
  • 1cup milk
  • 1teaspoon vanilla extract
  • 2cups sugar
  • 4large eggs, at room temperature

Ingredient Substitution Guide

Nutritional analysis per serving (24 servings)

202 calories; 9 grams fat; 5 grams saturated fat; 0 grams trans fat; 2 grams monounsaturated fat; 1 gram polyunsaturated fat; 28 grams carbohydrates; 0 grams dietary fiber; 17 grams sugars; 3 grams protein; 111 milligrams sodium

Note: The information shown is Edamam’s estimate based on available ingredients and preparation. It should not be considered a substitute for a professional nutritionist’s advice.

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Magnolia Bakery’s Cupcakes Recipe (2)

Preparation

  1. Step

    1

    Preheat the oven to 350 degrees. Line two 12-cup muffin tins with cupcake papers. Mix the flours together in a bowl. In a glass measure, mix the milk and vanilla.

  2. In a large bowl, cream the butter with an electric mixer at medium speed until smooth. Add the sugar gradually and beat until fluffy (about 3 minutes). Add the eggs one at a time, beating well after each addition. Gradually add the flour mixture, alternating with the milk and the vanilla, beating well after each addition. Spoon the batter into muffin cups about ¾ full.

  3. Step

    3

    Bake until the tops of the cupcakes spring back when lightly touched, 20 to 22 minutes. Remove cupcakes from the pans and cool on a rack before icing.

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3,048

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Private Notes

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Cooking Notes

David

Could you please use weight measurements instead of volumetric in all of your recipes, but especially in baking? It's a far more accurate method and is possibly the reason for the variations mentioned herein.

nancy

It is not recommended to substitute self-rising flour for other types of flour since a leavening agent has been added. If you do not have self-rising flour and the recipe calls for it, you can make your own by combining 1 cup all-purpose flour with 1 teaspoon baking powder and ¼ teaspoon salt

Sarah

I saw a Youtube video of the Magnolia Bakery's owner demonstrating how to make the vanilla cupcakes. Not only is her technique different from what is in this recipe (she started by combining flour and sugar and then slowly mixed in softened butter until it resembled sand), but she use self-risen flour and bleached cake flour rather than all-purpose. Anyway I made them the way she showed in the video and they came out perfectly.

Madeleine

I have made these twice now following the recipe exactly and they were perfect both times, definitely not dry and perfectly risen. Lovely and simple cupcake perfect for adding flavoured frosting and very easy to make.

yas

I watched the magnolia video others did, and followed her technique with perfect results. Biggest changes were switching all purpose flour for cake flour and also mixing flour and sugar with butter first; then adding half the eggs (whisked); then adding remaining eggs with milk and vanilla mixed in. Another cupcake baker commented that, for cupcakes, it’s best to add wet to dry ingredients, or all-in-one. I made self-raising flour by adding 2.25 tsp baking powder and 0.25 tsp salt to 1.5 cup

Daniel

I just wanted to take a moment to say thanks to the good folks at NY Times Cooking. I reference your website often when looking for recipes or dinner ideas. Despite all the negative posts I see attached to your recipes, I think you guys are awesome! Keep up the great work.

J.

I feel like no one checked this recipe. It says extra flour & butter for dusting the pans—something you don’t do when using cupcake liners, as directed. As others have posted, this isn’t the Magnolia recipe, tho the measures are correct. Use cake flour instead of all-purpose. Mix together the flours, butter, & sugar until it looks like sand. Add half the eggs and mix. Add the milk and vanilla and mix. Add the other half of the eggs and mix. Mine took 23 minutes at 350.

Carissa

The first time I made them with butter they were dry. The second time I substituted oil for the butter and they were perfect.

Amanda

Thanks for the warnings on dryness! I was careful not to overbake, baking only 20 min, and they were moist and perfect. (I also did half batch, using only one muffin tin, so maybe better heat circulation helped? Also, I used almond milk instead of cow's, but I doubt that had anything to do with it...

Jess

Now if we could only get the chocolate cupcake recipe. Seems cruel to have chocolate ones in the picture (and the recipe thumbnail) only to find the vanilla recipe instead!

Evelyn

Found the video - https://youtu.be/EFU3gBHhfWEGoing to use their technique intstead!

Seema

I made these into rainbow cupcakes for my four year olds birthday and they turned out really moist snd delicious.
After reading the reviews I was worried about them turning out to be too dry so I used cake flour instead of all purpose flour and baked them for only 15 mins.

Susan

I've made this recipe several times because I love the vanilla flavor of those Magnolia cupcakes and wanted to make them at home. But sadly they are always a bit dry. Perhaps a shorter baking time would help?
Alas, I have moved on to better cupcake recipes.

Eugene

These came out super nice and fluffy. Of course, I substituted milk with heavy cream and added two teaspoons of lemon zest and a teaspoon of fresh thyme. It has a lovely flavor, and it's perfect for summer!

Sheerah

Any way to make this with leavenings instead of self-rising flour?

GreenSageSJ

This recipe needs to be adapted, per reader comments, to follow the Magnolia Bakery technique of adding butter to dry ingredients then the wet. Makes a world of difference in the moistness and texture. I also sub vanilla paste for extract to amp up the vanilla flavor. Yum!

Sarah

Followed this recipe to the letter, but it made enough batter for only 18 cupcakes and enough icing for at least 36. That and some other odd errors (why would you need flour and butter for the pan if you're using cupcake papers?) just make it seem like this wasn't well edited.

change recipe

Very dry cupcake recipe, will try with oil next time vs butter and buttermilk instead of milk

Roxy

This recipe is hands down a replica of Magnolia’s signature taste. Would recommend using a hand mixer over standing.

Bay Area home cook

I made these as mini muffins. They rise a LOT. underfill your tinsThey taste great. I used the Cooks Illust. method

Christmas 2021

I’m usually against writing a review if I altered the recipe, however, I noticed a few reviewers were looking for guidance on how to use regular flour instead of self-rising. It’s silly to buy self-rising flour for just one recipe so below is what I did. They came out phenomenal and not dry whatsoever. They were perfect.-3 cups cake flour (12.75 oz)-1 teaspoon baking powder-1 teaspoon table saltMix those 3 ingredients together in a medium bowl. I followed the rest of the recipe exactly.

mlh

Soooo good! My go-to vanilla cake recipe - tender, light yet substantial. Made my own self-rising flour and followed the recipe exactly! Perfect!

Cynthia

Delicious! But it made 27 cupcakes for me to avoid having overflow when baking. Maybe this was because I had to sub the KA formula for self-rising flour?? I didn't want to have to go out and buy this separate ingredient.

Carrie T

Followed this to the letter (made my own self-rising flour) and it came out perfectly. Will def be a tradition for our sons’ bdays!

CN

I subbed soy milk since I don’t have dairy milk, and used a teaspoon of baking powder (and cup of cake flour) in lieu of the self-rising flour per one of the notes. It turned out incredible, as proven by my 5 YO who declared it would be her birthday cupcake of choice going forward.

R Smith

Pretty good cupcakes. I totally screwed up the order of mixing, which may have affected the texture, but they were still good with a tender crumb. One thing I can recommend is to spray the tops of the cupcake tins so that when the tops spill over, they are easier to get out.

Kevin

These are great! I can see how they could be used as a basic muffin to make with coconut or maraschino cherries, though I do love the vanilla, and I like an extra shot of vanilla for these. Have made these twice now and they will be my staple.

MB

MB cupcake

MB

Dy

VillageLady

This is really just an old fashioned 1-2-3-4 cake recipe (one cup of butter, two cups of sugar, three cups of flour, four eggs). Simpler to just use AP flour and 1 tablespoon of baking powder. Also makes a 3 layer cake. Pro tip, double the vanilla.

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Magnolia Bakery’s Cupcakes Recipe (2024)

FAQs

What is the secret to moist cupcakes? ›

"Baking fluffy, moist cupcakes is all about creating air bubbles in your batter that expand in the oven," she says. "If you overmix your batter, you collapse those bubbles and end up with a brick-like cake." Always mix at a low speed to avoid this, stopping just as all ingredients blend.

Does Magnolia Bakery use buttercream? ›

Old-fashioned vanilla cake is Magnolia Bakery's heart and soul. Here, we take the same batter we use to make our famous cupcakes to make a rich, buttery cake with a light crumb, and layer it with vanilla or chocolate buttercream.

How do you keep Magnolia Bakery cupcakes fresh? ›

Our cupcakes are best served at room temperature as it creates a rich, moist, and delicious dessert. If you plan on storing the cupcakes after thawing, we recommend placing them in an airtight container at room temperature for up to 48 hours.

Why is Magnolia Bakery so popular? ›

And why does Magnolia consider itself one of “America's most-cherished bakeshops?” The proof is in the pudding: the banana pudding. The $9 banana pudding is one of the best-selling desserts on its menu, according to Lloyd and the company's website.

How do bakeries get their cakes so moist? ›

Jump to:
  1. Use Buttermilk Instead of Milk.
  2. Add Vegetable Oil.
  3. Use Instant Clearjel or Instant Pudding Mix.
  4. Use the Right Recipe.
  5. Don't Overbake.
  6. Bake in Sheet Pans Instead of individual Cake Pans.
  7. Use a Simple Syrup or Glaze.
Apr 23, 2021

Are cupcakes better with milk or water? ›

Most box cake recipes will tell you to add water to the mix. Instead, try adding milk using the same proportions. This will make the cake richer and creamier because it ups the fat content. You can even use buttermilk here for a pleasant tang.

Do you refrigerate magnolia cupcakes? ›

If you plan to store them we recommend placing them in an airtight container at room temperature. Do not refrigerate or refreeze Magnolia cupcakes. Magnolia makes everything fresh from scratch in small batches throughout the day, using only the finest ingredients.

How to frost cupcakes in Magnolia Bakery? ›

Use an offset spatula to scoop up about a 1/4 cup of frosting, says general manager Christa LiTrenta. Gently dab the frosting onto the cupcake, rotating the cake as you dab it. The buttercream will slide off the spatula in a teardrop-like shape, and as you turn the cake, it will form a plateau of icing on top.

What buttercream do professional bakers use? ›

Swiss meringue buttercream is probably the most standard buttercream for pastry professionals. It is incredibly smooth, making it an extremely popular choice for icing cakes. Compared to American buttercream, it has a much stronger butter flavor, but is considerably less sweet.

Can you eat 2 week old cupcakes? ›

Cupcakes can last between 2-5 days, but by using suitable cupcake boxes they should keep their freshness for up to a week. Plain cupcakes without any icing or frosting can keep for up to a week on your kitchen counter, but iced cupcakes, or those with a sweet filling, will only last 2-4 days.

Should cupcakes be refrigerated overnight? ›

In most cases, you can leave cupcakes on the counter, but if your cupcakes are filled or decorated with anything containing dairy, like cream cheese frosting or custard, you'll want to store them in the refrigerator for food safety.

Should you refrigerate cupcakes with frosting? ›

You should only turn to the fridge if you've used frosting with dairy or eggs, and this is for food safety reasons. In fact, it's actually not a good idea to refrigerate frosted cupcakes. Why? Well the fridge can speed up the crystallisation of the flour and sugar, quickly resulting in the cupcakes going stale.

Why did Magnolia Bakery lead off the cupcake bakery trend? ›

Explanation: Magnolia Bakery led off the cupcake bakery trend because it was the first cupcake bakery. It gained popularity for its delicious and unique flavor combinations, which attracted customers. Additionally, its location in New York City allowed it to be exposed to a large customer base.

What is the must try in Magnolia Bakery? ›

In addition to the picture-perfect cupcakes, you will also find cheesecakes, icebox cakes, some of the best cookies (especially the sugar-dusted crinkle cookies), peppermint, and heavenly chocolate bars, along with regular cakes and their famous banana pudding.

Who owns Magnolia cupcakes? ›

In 2006, Allysa Torey sold Magnolia Bakery to Steve Abrams. The company was sold to a private equity firm co-founded by Hudson Yards developer Stephen Ross in early 2021 and appointed Bobbie Lloyd as Chief Executive Officer.

What can I put on my cupcakes to keep them moist? ›

Add a frosting: Top them with frosting to make cupcakes moist like whipped chocolate ganache.

How do you moisturize cupcakes? ›

Using a silicone pastry brush, generously douse your simple syrup. all over your cupcake to really let it soak in. You can store your simple syrup in the fridge. for up to two weeks.

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